How a 90-second assessment keeps a serious buyer moving
Choosing a school is a big, slow, high-stakes decision, like most complex purchases. We built this assessment for a culinary school, to give prospective students something useful to do the moment they show interest. Your buyers’ questions will differ, but the idea carries over.
- Keeps buyers engaged right after they opt in
- Gives each one a personal reason to continue
- Custom built for your buyers and your sale
PROVEN RESULTS
More applications and enrollments
Prospective students engaging with the career assessment became the 2nd-greatest source of leads converting to applicants.
How It Works
1.The buyer answers “Me / Not Me”
- Feels like scrolling social media, not filling in a form
- Shows what success looks like
- Invites honest reflection on what’s in the way
2.They get a personalized report
- Reflects their strengths back to them
- Helps turn pain-points into a growth mindset
- Suggests concrete next steps
In this example the report is about school readiness. For your buyers it might be a fit check, a readiness score or a cost estimate. Either way they learn something about themselves, which gives them a reason to keep going.
Try it YourselfTake the Quick 90-Second Assessment and View Report Insights
A personal result gives buyers a reason to keep exploring
Prospective students get a custom report on:
- Their ideal career environment and values
- What motivates them and what holds them back
- Their guiding beliefs about going to school
Swap in the questions your buyers ask themselves and the same thing happens: they keep exploring because the experience is about them.
Big commitments start with small steps.
Nobody makes a major decision in one leap. Research on the foot-in-the-door effect (Grassini et al., 2013) shows that people who take a small first step are more likely to take a larger one later. A 90-second assessment is that first step, and a Commitment Hub provides the ones that follow.
